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Dutta, S. (2015a, November 18). When joys of consumption have shades of grey?. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/when-joys-of-consumption-have-shades-of-grey-
Roy and Venkataraman (2012a, April 17). Creating value. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/creating-value
Socorro and Moiguer (2006a, October 08). From perception to experience. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/from-perception-to-experience