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Demiral and Mitchell (2011a, November 13). From co-creation to co-deployment: A case study on consumer segmentation. ANA - ESOMAR. Retrieved September 22, 2024, from
Fuller and Rippon (1994a, June 15). Breaking free from the testing mentality. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/breaking-free-from-the-testing-mentality