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Amuchastegui and Vaccarini (1992a, September 01). The systemic approach to publicity evaluation. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation
Plasschaert and de Clercq (1992a, June 15). Look at me when I'm talking to you!. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/look-at-me-when-i-m-talking-to-you-
Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved September 22, 2024, from
Wade, S. (1992a, June 15). European television advertising and children. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/european-television-advertising-and-children
Rubens, W. S. (1990a, June 15). TV coverage of the 1992 Summer Olympics in Barcelona. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/tv-coverage-of-the-1992-summer-olympics-in-barcelona
Böckenholt and GauI (1984a, June 15). A multidimensional analysis of consumer preference judgements related to print ads. ANA - ESOMAR. Retrieved September 22, 2024, from
Lin, Källeskog and Calo (1984a, June 15). A state-of-the-art eye movement research. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/a-state-of-the-art-eye-movement-research
Featherstone, M. S. (1975a, August 01). Economy and impact in advertising. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/economy-and-impact-in-advertising
Fallaw, E. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/report-back-from-working-group-iii