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, A. (2003a, November 01). Revue Française du Marketing (Novembre 2003). ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-2003-
, A. (2003a, January 01). Revue Française du Marketing 2003 (N.191). ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2003-n-191-
Eckhardt, J. (1993a, June 15). Marketing for public radio in competition. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/marketing-for-public-radio-in-competition
Smith, A. (1993a, June 15). Promoting media advertising against promotion spending. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/promoting-media-advertising-against-promotion-spending
Valette-Florence and Rapacchi (1993a, June 15). Optimum stimulation level and means-end hierarchies. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/optimum-stimulation-level-and-means-end-hierarchies
Hage, D. (1992a, June 15). Opel case study of integrated marketing communication. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/opel-case-study-of-integrated-marketing-communication
Smith, A. (1991a, June 15). The media multiplier and the growing significance of scanner data. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/the-media-multiplier-and-the-growing-significance-of-scanner-data
Adam and Laurent (1990a, September 01). Readership moods with French news magazines. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/readership-moods-with-french-news-magazines
Adam and Laurent (1990a, September 01). Readership moods with French news magazines (French). ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/readership-moods-with-french-news-magazines-french-