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West, M. (1986a, June 15). Good data for good media deals for advertisers. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/good-data-for-good-media-deals-for-advertisers
Hess, T. (1986a, June 15). A new method for the measurement of the effectiveness of poster campaigns. ANA - ESOMAR. Retrieved September 25, 2024, from
Rodenburg, J. (1983a, November 02). New magazines. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/new-magazines