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Cramphorn, M. F. (1992a, June 15). Are there bounds on brand equity?. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/are-there-bounds-on-brand-equity-
Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/brand-evaluation
Kapferer, J. (1992a, June 15). How global are global brands?. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/how-global-are-global-brands-
Blackston, M. (1992a, June 15). Corporations are people too. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/corporations-are-people-too
Pioche, A. (1992a, June 15). A definition of brand equity relying on attitudes and validated by behaviour. ANA - ESOMAR. Retrieved September 21, 2024, from
Ramsay, W. (1992a, June 15). The decline and fall of manufacturer branding. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/the-decline-and-fall-of-manufacturer-branding