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Kapferer, J. (1994a, June 15). Stealing brand equity' measuring perceptual confusion between national brands and copycat own-label products. ANA - ESOMAR. Retrieved September 24, 2024, from
Dover, Croft and Kopp (1994a, June 15). Developing a global brand. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/developing-a-global-brand
Lapersonne, Laurent and Vessilier (1994a, June 15). Determinants of brand disloyalty. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/determinants-of-brand-disloyalty
Elganady, M. (1994a, January 01). Brand equity. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-equity-4227
Kwiatkowski and Olszewski (1992a, September 01). Consumer expectations in an emerging market. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/consumer-expectations-in-an-emerging-market
Taylor, J. A. (1992a, June 15). Brand equity. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-equity-3835
Pickering and Blanchard (1992a, June 15). Brand development and brand equity. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-development-and-brand-equity
Axelrod, J. N. (1992a, June 15). The use of experimental design in monitoring brand equity. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-use-of-experimental-design-in-monitoring-brand-equity
Cramphorn, M. F. (1992a, June 15). Are there bounds on brand equity?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/are-there-bounds-on-brand-equity-