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de Souza, M. (1997a, October 22). Desperately seeking 'cool' . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/desperately-seeking-cool-
Rouach, L. (1996a, June 15). Marketing for new technologies. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-for-new-technologies
de Souza, M. (1995a, December 01). Qualitative marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-marketing-research
de Souza, de la Menardiere and de Minvielle (1990a, June 15). Marketing techniques and the universe of childhood and adolescence. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-techniques-and-the-universe-of-childhood-and-adolescence