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Research papers

Running an in-house system

The changes in computer technology have inevitably affected the ease with which the traditional marketing research data - IMS audits - can be manipulated in response to marketing enquiries. This in particular gave the marketing research departments'...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rita M. Sully
September 1, 1981
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Citation

Sully, R. M. (1981a, September 01). Running an in-house system. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/running-an-in-house-system