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Helton, A. S. (1999a, March 01). Data, data everywhere, but no competitive intelligence in sight . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/data-data-everywhere-but-no-competitive-intelligence-in-sight-
Holmes, D. (1998a, September 01). Market research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research--5321
Schwarz, T. (1998a, June 15). The market research agency of the future. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-market-research-agency-of-the-future