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Lorch, J. (2017a, November 27). John Wanamaker... We now know which 50% of advertising is wasted. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/john-wanamaker-we-now-know-which-50-of-advertising-is-wasted
Simon, J. (2017a, October 26). Feel more, click more. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/feel-more-click-more-9102
Cuevas RumÃn, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising