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Webinars

Questionnaire design best practices

Questionnaire design is both art and science - but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He'll review the...

Catalogue: Webinars 2021
Authors: Jeffrey Henning, Stephen Kraus
May 19, 2021
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Citation

Henning and Kraus (2021a, May 19). Questionnaire design best practices. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/questionnaire-design-best-practices


Webinars

Driver analysis as a gateway to advanced analytics

A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Keith Chrzan
May 20, 2020
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Citation

Henning and Chrzan (2020a, May 20). Driver analysis as a gateway to advanced analytics. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/driver-analysis-as-a-gateway-to-advanced-analytics-11414


Webinars

Best practices for conducting international research

You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...

Catalogue: Webinars 2016
Authors: Rosie Ayoub, Michael Petri
June 15, 2016
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Citation

Ayoub and Petri (2016a, June 15). Best practices for conducting international research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/best-practices-for-conducting-international-research