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Research papers
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/brands-with-purpose


Videos
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/brands-with-purpose-11620


Research papers

The 65+ consumer

On December 8, 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act of 2003. This legislation provided new prescription drug benefits for 36 million Americans aged 65 years and older and 6 million...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Lance Collie
Company: Procter & Gamble
February 6, 2008
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Citation

Collie, L. (2008a, February 06). The 65+ consumer. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/the-65-consumer


Research papers

Foresight semiotics

This paper focuses on a project carried out for Procter & Gamble by marketing semiotics agency Space Doctors to develop a new model of the acculturation process in the U.S. Hispanic market. The U.S. Hispanic culture today embodies a shift towards...

Catalogue: Congress 2006: Foresight
Author: Marina Anderson
Companies: Procter & Gamble, Space Doctors Ltd
September 17, 2006
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Citation

Anderson, M. (2006a, September 17). Foresight semiotics. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/foresight-semiotics


Research papers

Giants, wizards and elves

The global marketplace demands understanding of factors affecting brands in their local and global context. The magnitude of the task in an ever-changing boundary-less world and the opportunities to re-establish consumer researchers as strategic...

Catalogue: Latin America 2003
Author: Miguel Angel Ferráez
Company: Procter & Gamble
May 4, 2003
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Citation

Ferráez, M. A. (2003a, May 04). Giants, wizards and elves . ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/giants-wizards-and-elves-


Research papers

A step forward in understanding shoppers using segmentation techniques

This paper describes not only an example of how successfully a major retailer (Sainsbury's is the second largest grocery retailer in the United Kingdom) and a global supplier can work together but also highlights an innovative and unique research...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Roger Allford, Caroline Ward, Natalie Evans
Company: Procter & Gamble
September 22, 2002
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Citation

Allford, Ward and Evans (2002a, September 22). A step forward in understanding shoppers using segmentation techniques. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/a-step-forward-in-understanding-shoppers-using-segmentation-techniques


Research papers

Research can be innovative too

This paper describes a research project born of a business need at Procter & Gamble. Management had the vision that adoption of our new innovations could be accelerated if we could identify those consumers with the highest likelihood of being...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Richard Herbert, Mahmoud Aboul-Fath
Company: Procter & Gamble
September 22, 2002
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Citation

Herbert and Aboul-Fath (2002a, September 22). Research can be innovative too . ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/research-can-be-innovative-too-