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Brands with purpose

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: Procter & Gamble,

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Abstract:

Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Ana Sofía Hernández Laya

Author

This is a long description of some author details.

Itala Padilla Bahamonde

Author

This is a long description of some author details.

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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/brands-with-purpose