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Brands with purpose

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: Procter & Gamble, Datum Internacional S.A.

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Abstract:

Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Ana Sofía Hernández Laya

Author

This is a long description of some author details.

Itala Padilla Bahamonde

Author

This is a long description of some author details.

Research Papers

Purpose in Asia

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon

Company: Kantar

November 2, 2020

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Citation

Rayner, Southern and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved December 06, 2022, from


https://ana.esomar.org/documents/purpose-in-asia


Research Papers

The evolution of product testing in the new digital world

Catalogue: Latin America 2020 - Insights Festival

Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan

Companies: IPSOS, PepsiCo

October 19, 2020

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Citation

Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved December 06, 2022, from


https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world


Research Papers

The new face of customer experience

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Rajiv Lamba

Company: SurveySensum

November 2, 2020

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Citation

Lamba, R. (2020a, November 02). The new face of customer experience. ANA - ESOMAR. Retrieved December 06, 2022, from


https://ana.esomar.org/documents/the-new-face-of-customer-experience


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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved December 06, 2022, from


https://ana.esomar.org/documents/the-new-face-of-customer-experience