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Brands with purpose

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: Procter & Gamble,

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Abstract:

Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Ana Sofía Hernández Laya

Author

This is a long description of some author details.

Itala Padilla Bahamonde

Author

This is a long description of some author details.

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Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/brands-with-purpose