Back

Brands with purpose

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: Procter & Gamble,

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Abstract:

Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Ana Sofía Hernández Laya

Author

This is a long description of some author details.

Itala Padilla Bahamonde

Author

This is a long description of some author details.

This could also be of interest:

Videos

Brands with purpose

Catalogue: Latin America 2020 - Insights Festival

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Companies: Procter & Gamble, Datum Internacional S.A.

October 19, 2020

×

Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/brands-with-purpose-11620


Videos

Brand purpose: Love it or hate it

Catalogue: Client Summit 2019- Autumn Edition

Authors: Sara Picazo Lutton, Rob Turnbull

Company: Twitter

October 3, 2019

×

Citation

Picazo Lutton and Turnbull (2019a, October 03). Brand purpose: Love it or hate it. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/brand-purpose-love-it-or-hate-it


Videos

Purpose in Asia

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Anne Rayner, Vanessa Gibbon

Company: Kantar

November 2, 2020

×

Citation

Rayner and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/purpose-in-asia-11647


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Factor analysis of consumer preferences Authors: Jean Stoetzel
Factor analysis of consumer preferences (French) Authors: Jean Stoetzel
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
The application of factor analysis to the study of army morale Authors: Charles Chandessais
Motivation research Authors: Henry Durant
×

Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/purpose-in-asia-11647