Brands with purpose
Abstract:
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Date of publication: October 19, 2020
Catalogue: Latin America 2020 - Insights Festival
Companies: Procter & Gamble, Datum Internacional S.A.
Abstract:
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Factor analysis of consumer preferences | Authors: Jean Stoetzel | |
Factor analysis of consumer preferences (French) | Authors: Jean Stoetzel | |
Research into consumer behaviour and its motivation (English and French) | Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz | |
Research into consumer behaviour and its motivation (French) | Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel | |
The application of factor analysis to the study of army morale | Authors: Charles Chandessais | |
Motivation research | Authors: Henry Durant |