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Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
June 15, 2013
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Citation

Dorsch, M. (2013a, June 15). Brief encounters. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/brief-encounters