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Research papers

The introduction of the Euro

The introduction of the Euro will create a single currency area with about the size and the economic power of the United States. Beginning 1 January 1999 the Euro is the sole currency for all eleven countries participating in the European Monetary...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Raimund Wildner
Company: GfK
September 1, 1998
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Citation

Wildner, R. (1998a, September 01). The introduction of the Euro . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-introduction-of-the-euro-


Research papers

What news from the eastern front?

Regular research in twenty ‘non-western’ but ‘new’ European countries helps decision makers at top political levels (European Union parliament) analyse and better understand the opinion of the general public in their respective...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Anna Melich, Mark Hofmans
Company: GfK
September 1, 1998
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Citation

Melich and Hofmans (1998a, September 01). What news from the eastern front? . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/what-news-from-the-eastern-front-


Research papers

Networking knowledge within circles of Interest in the Eureko group

Part 1 of this paper describes the background to a pilot project conducted at a number of companies by Achmea Holding in The Netherlands. The aim of the study was to set up knowledge networks between circles of interest using a common...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman
Company: GfK
September 1, 1998
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Citation

Burlage, Van Eeden and Slootman (1998a, September 01). Networking knowledge within circles of Interest in the Eureko group . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-


Research papers

A new star is born

The Mercedes A-Class case study offers insight into the strategic considerations of the Mercedes car maker as well as the marketing research methods used. Among other things the survey of the research methods looks into project car clinics the...

Catalogue: International Automotive Marketing Conference 1998
Authors: Siegfried Högl, Karsten J. Hennig
Company: GfK
June 15, 1998
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Citation

Högl and Hennig (1998a, June 15). A new star is born. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/a-new-star-is-born


Research papers

Television meters of the future

This paper is designed to provide a summary of the various meter systems from eight companies which will present products at this seminar. First, the purpose of television meters and three new meter philosophies are identified and subsequently, the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Leendert van Meerem
Company: GfK
June 15, 1998
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Citation

van Meerem, L. (1998a, June 15). Television meters of the future . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/television-meters-of-the-future-


Research papers

When every second counts

In television audience research in The Netherlands (and similarly in other European countries) viewing behaviour is registered by the meter on a Per second basis. A change in channels is noted from the moment a viewer watches a channel for fifteen...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Lex van Meurs
Company: GfK
June 15, 1998
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Citation

van Meurs, L. (1998a, June 15). When every second counts . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/when-every-second-counts-


Research papers

Revisiting conjoint

The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Marcus Schmidt, Lene Hansen
Company: GfK
September 1, 1997
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Citation

Schmidt and Hansen (1997a, September 01). Revisiting conjoint . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/revisiting-conjoint-


Research papers

Customer satisfaction in the distribution line (Spanish)

This paper illustrates the benefits of the CSM Customer Satisfaction Measurement Model and its contribution to total quality management programs. Identifying satisfaction drivers for distribution line members of a household electrical appliances...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Norah Schmeichel
Company: GfK
June 15, 1997
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Citation

Schmeichel, N. (1997a, June 15). Customer satisfaction in the distribution line (Spanish). ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/customer-satisfaction-in-the-distribution-line-spanish-


Research papers

Customer satisfaction in the distribution line

This paper illustrates the benefits of the CSM Customer Satisfaction Measurement Model and its contribution to total quality management programs. Identifying satisfaction drivers for distribution line members of a household electrical appliances...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Norah Schmeichel
Company: GfK
May 1, 1997
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Citation

Schmeichel, N. (1997a, May 01). Customer satisfaction in the distribution line . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/customer-satisfaction-in-the-distribution-line-