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van Herk, M. C. (1994a, September 01). Is the tail of market research wagging the dog?. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/is-the-tail-of-market-research-wagging-the-dog-
van Rooy and Bronner (1994a, June 15). Door-to-door advertising. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/door-to-door-advertising
Gane and Twyman (1994a, June 15). Media research: From Jurassic Park to 2001+. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-
Carassi, M. (1994a, January 01). How can we measure the effectiveness of advertising?. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/how-can-we-measure-the-effectiveness-of-advertising-
Elganady, M. (1994a, January 01). Brand equity. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/brand-equity-4227
Martin and Moskowitz (1993a, September 01). How computer aided design and presentation of concepts speeds up the product development process. ANA - ESOMAR. Retrieved June 24, 2024, from
Walker, S. (1993a, September 01). The role of staff research in total quality management. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-role-of-staff-research-in-total-quality-management
Hall and Mesure (1993a, September 01). Implementing internal customer satisfaction measurement within a market research agency. ANA - ESOMAR. Retrieved June 24, 2024, from
B.V., E. (1993a, September 01). ESOMAR Annual Market Study 1992. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/esomar-annual-market-study-1992