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Research papers

The brick-and-mortar shopping experience

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}It's all about digitizing the physical store and the impact of fusing technology with...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Wim Hamaekers, Caroline Verkest, Hannelore Goddyn, Alexander Mazurek
Company:
September 8, 2019
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Citation

Hamaekers, Verkest, Goddyn and Mazurek (2019a, September 08). The brick-and-mortar shopping experience. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-brick-and-mortar-shopping-experience


Research papers

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
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Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/demystifying-machine-learning-9455


Case studies

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018
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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/catching-the-exception-9448


Videos

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018
×

Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/catching-the-exception


Videos

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
×

Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/demystifying-machine-learning


Videos

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


Research papers

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future-9347


Videos

Shopper research trends

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Ludovic Depoortere
Company:
June 6, 2018
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Citation

Depoortere, L. (2018a, June 06). Shopper research trends. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/shopper-research-trends


Videos

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
September 10, 2017
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Citation

den Uijl, Emorine, Koornstra, Hagen and Hamaekers (2017a, September 10). Beer: The perfect fit with your meal instead of wine! Dream or reality?. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/beer-the-perfect-fit-with-your-meal-instead-of-wine-dream-or-reality--9089