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Research papers

MOOD Consumption® theory

The MOOD Consumption® Theory provides a deeper understanding of consumer behaviour in a post-industrial world.Traditional demographic segmentation criteria such as age, gender and income no longer accurately explain buying attitudes. In today's...

Catalogue: Congress 2005: Making A Difference
Authors: Mette Kristine Oustrup, Mike Jeanes
September 21, 2005
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Citation

Oustrup and Jeanes (2005a, September 21). MOOD Consumption® theory. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/mood-consumption-theory


Research papers

Measuring emotions of functional fragrances

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally 'functional' product category such as Fabric Softeners. It begins by deconstructing one of the key basic level consumer benefits for...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer
Company: International Flavors & Fragrances (IFF)
May 15, 2005
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Citation

Knoops, Glazman and Schmoyer (2005a, May 15). Measuring emotions of functional fragrances. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/measuring-emotions-of-functional-fragrances


Research papers

CEOs have emotions too!

A brand's positioning and values have to touch enduring tangible and emotional needs if they are to work. This is as true in the business environment as it is in the consumer sector. Developing a positioning that is meaningful the world over...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Anna Ritchie, Sharon Dimoldenberg
October 28, 2001
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Citation

Ritchie and Dimoldenberg (2001a, October 28). CEOs have emotions too!. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/ceos-have-emotions-too-