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Oglesby, S. (1992a, June 15). Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products. ANA - ESOMAR. Retrieved September 25, 2024, from
Semprini, A. (1992a, June 15). The brand audit. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-brand-audit
Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/brand-evaluation
van Doorn and Stapel (1991a, June 15). Nipo's brand monitor and how advertising works. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/nipo-s-brand-monitor-and-how-advertising-works
Blackett, T. (1990a, September 01). Brand valuation. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/brand-valuation
Restall, C. (1990a, September 01). What are a brand's values to the consumer and do they cross frontiers?. ANA - ESOMAR. Retrieved September 25, 2024, from
Wilkinson, J. (1990a, June 15). Back to the future. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/back-to-the-future
Coutts and Auton (1990a, June 15). Brands across boundaries. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/brands-across-boundaries
Hanby and Cooper (1990a, June 15). Essence of international brand values. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/essence-of-international-brand-values