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Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Martin Lee
Company: Acacia Avenue
June 15, 2014
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Citation

Lee, M. (2014a, June 15). Goodbye Big Data, hello big stories. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/goodbye-big-data-hello-big-stories