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Research papers

A comparative analysis of voting and voters in Germany and the United Kingdom

The objective of this paper is to investigate what can be learnt about comparative politics from an examination of public opinion poll data across country. The two countries selected are Germany and Britain: and the data compared is mainly taken from...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: John Clemens, Kurt Galler
Company: Marplan Forschungsgesellschaft mbH
June 15, 1980
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Citation

Clemens and Galler (1980a, June 15). A comparative analysis of voting and voters in Germany and the United Kingdom. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/a-comparative-analysis-of-voting-and-voters-in-germany-and-the-united-kingdom


Research papers

Measuring editorial needs

In November 1978 a new tabloid newspaper was launched in the Midlands and Northern areas of England. It was positioned directly against existing popular newspapers. Marplan, on behalf of The Sun, monitored its launch in order to predict its sales...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: John Clemens
Company: Marplan Forschungsgesellschaft mbH
November 1, 1979
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Citation

Clemens, J. (1979a, November 01). Measuring editorial needs . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/measuring-editorial-needs-