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Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Research papers

Researching a joke, are you kidding me?

When can a brand benefit from laughter and is it possible to research a joke? Through a combination of consumer investigation and semiotic decoding, we were able to arrive at a framework that we believe will help brands navigate this complex space....

Catalogue: Asia Pacific 2019
Authors: Radhika Venkatarayan, Prasunika Priyadarshini
Company: Karvy Insights Limited
May 22, 2019
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Citation

Venkatarayan and Priyadarshini (2019a, May 22). Researching a joke, are you kidding me?. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/researching-a-joke-are-you-kidding-me-