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Brüne, K. (1995a, June 15). How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data. ANA - ESOMAR. Retrieved September 24, 2024, from
Barella, A. (1995a, May 01). The contribution of semiotics for the studies in advertising communication. ANA - ESOMAR. Retrieved September 24, 2024, from
Ehrenberg and Barnard (1994a, September 01). Advertising for brand maintenance. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertising-for-brand-maintenance
Cramphorn, M. F. (1994a, September 01). Building universal brand equity. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/building-universal-brand-equity
van der Noort and Petric (1994a, June 15). Effectiveness of newspaper advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/effectiveness-of-newspaper-advertising
Lehman and Dekker (1994a, June 15). BUSADS. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/busads
Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/dissecting-the-media-multiplier
Speetzen, R. (1994a, June 15). Share of mind or how to do media planning in saturated markets?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/share-of-mind-or-how-to-do-media-planning-in-saturated-markets-
Gane and Twyman (1994a, June 15). Media research: From Jurassic Park to 2001+. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-