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Research papers

Can online panels be truly global?

In the era of online data collection, online panels and especially panel portals are becoming the way how marketing research is marketing itself among people across the globe. The need for good design, usability and localization is challenging...

Catalogue: Congress 2008: Frontiers
Author: Alexander V. Shashkin
Company: Online Market Intelligence (OMI)
September 26, 2008
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Citation

Shashkin, A. V. (2008a, September 26). Can online panels be truly global?. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/can-online-panels-be-truly-global-