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Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/the-marketing-management-of-research-and-development
Bishop, W. (1960a, June 15). A new approach to readership surveys. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-readership-surveys