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A Q new world

Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has...

Catalogue: Congress 2013: Think Big
Author: Kristin Hickey
Company: Ruby Cha Cha
June 15, 2013
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Citation

Hickey, K. (2013a, June 15). A Q new world. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/a-q-new-world