You searched for: "research"

The results has been filter on Companies containing SORGEM IMR.
ANA has found 11 results for you, in 155 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A communication audit

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Krief
Company: SORGEM IMR
June 15, 1984
×

Citation

Krief, Y. (1984a, June 15). A communication audit. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/a-communication-audit


Research papers

A communication audit (French)

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Krief
Company: SORGEM IMR
June 15, 1984
×

Citation

Krief, Y. (1984a, June 15). A communication audit (French). ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/a-communication-audit-french-