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The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Catalogue: Insights Festival 2020
Authors: Kristin Hickey, James McLintock, Melanie Castro
Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies
September 16, 2020
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Citation

Hickey, McLintock and Castro (2020a, September 16). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved July 26, 2026, from


https://ana.esomar.org/documents/the-power-of-defensive-innovation-through-turning-headwinds-into-opportunities


Research papers

The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation.

Catalogue: Insights Festival 2020
Authors: Kristin Hickey, James McLintock, Melanie Castro
Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies
September 15, 2020
×

Citation

Hickey, McLintock and Castro (2020a, September 15). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved July 26, 2026, from


https://ana.esomar.org/documents/the-power-of-defensive-innovation-through-turning-headwinds-into-opportunities-11589


Research papers

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024
Authors: Melanie Castro-Kelly, Kristin Hickey
Companies: kubi kalloo, Nike
January 1, 1970
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Citation

Castro-Kelly and Hickey (1970a, January 01). The Winged Goddess of Victory. ANA - ESOMAR. Retrieved July 26, 2026, from


https://ana.esomar.org/documents/the-winged-goddess-of-victory