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Research papers

Television audience measurement in Russia

This paper describes developments in TV audience research in a fast- changing market: Russia. Against a background of immense political, social and economic change, TV audience research too is modernising very quickly. The different and competing...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Elena Koneva, Vladimir Shchipkov
Company: Ipsos Comcon
June 15, 1996
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Citation

Koneva and Shchipkov (1996a, June 15). Television audience measurement in Russia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia