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When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020
Author: Brent Smart
Company: Insurance Australia Group (IAG)
September 17, 2020
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Citation

Smart, B. (2020a, September 17). When you're drowning in data, only an insight can save you. ANA - ESOMAR. Retrieved January 15, 2025, from


https://ana.esomar.org/documents/when-you-re-drowning-in-data-only-an-insight-can-save-you