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Research papers

Prioritising strategies for an established brand

This paper describes in some detail a marketing research study commissioned by Glaxo Holdings and carried out by Taylor Nelson Healthcare in six European markets and in Canada, amongst over 23 respondents concerning the future potential for Zantac....

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Caroline Wilson, Anna Garofalo
Company: KANTAR TNS Malaysia
June 1, 1994
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Citation

Wilson and Garofalo (1994a, June 01). Prioritising strategies for an established brand. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/prioritising-strategies-for-an-established-brand


Research papers

Measuring what is being watched

The last ten years have seen the widespread introduction of Peoplemeters as the standard method of measurement of TV audiences through large parts of the world. This process is continuing; Peoplemeters are now appearing in the countries of Eastern...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Michael A. Kirkham, Peter Wilcox
Company: KANTAR TNS Malaysia
May 1, 1994
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Citation

Kirkham and Wilcox (1994a, May 01). Measuring what is being watched. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/measuring-what-is-being-watched


Research papers

Caruso (French)

Caruso: the name of the famous tenor is now associated with the latest tool developed by Sofres in the field of telephone surveys. Combining "classical" CATI system functions with the leading edge technologies in vocal recognition, Caruso permits the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Olivier Auliard
Company: KANTAR TNS Malaysia
September 1, 1993
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Citation

Auliard, O. (1993a, September 01). Caruso (French). ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/caruso-french-


Research papers

Quality evaluation in social services

The search for quality has been gaining ground in the last decade, not only in industry but also in services, in public organisations as well as in private firms. The following paper explains how, in France, regional authorities have also felt an...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Dominique Saint-Paul, Jean-Pierre Dreyfus
Company: KANTAR TNS Malaysia
September 1, 1993
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Citation

Saint-Paul and Dreyfus (1993a, September 01). Quality evaluation in social services. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/quality-evaluation-in-social-services


Research papers

Caruso

Caruso: the name of the famous tenor is now associated with the latest tool developed by Sofres in the field of telephone surveys. Combining "classical" CATI system functions with the leading edge technologies in vocal recognition, Caruso permits the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Olivier Auliard
Company: KANTAR TNS Malaysia
September 1, 1993
×

Citation

Auliard, O. (1993a, September 01). Caruso. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/caruso


Research papers

Qualitative research from the inside

One of the most significant changes in the market research industry over the past few years has been the dramatic growth in international research. The growth has accelerated over the past five years and has been fed by such phenomena as the Common...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Kwiatkowski and Olszewski (1993a, June 15). Qualitative research from the inside. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/qualitative-research-from-the-inside


Research papers

Customer driven competitive positioning

This paper describes a sophisticated choice modelling technique for the manipulation of quantative data on customers' needs, expectations, perceptions and values. These feed directly into the development of competitive strategies. Key questions...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Bernard Chudy, Roger Sant
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Chudy and Sant (1993a, June 15). Customer driven competitive positioning. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/customer-driven-competitive-positioning


Research papers

Data for dialogue

The following, linked, papers argue that representative consumer panels, reflecting actual purchasing behaviour, have a unique role to play in the provision of relevant, actionable information to both the retailers and the manufacturers who wish to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Richard Piper, Allan Breese
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Piper and Breese (1993a, June 15). Data for dialogue. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/data-for-dialogue


Research papers

Letterbox VS. television screen

The experience derived from analysing several hundred continuous advertising tracking studies, and from conducting qualitative diagnostic research into many of the same advertisements, has led us to a number of hypotheses as to how advertising works....

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Peter Daniels
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Daniels, P. (1993a, June 15). Letterbox VS. television screen. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/letterbox-vs-television-screen