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Research papers

Automotive dealerships in China

In recent years, China has surpassed Japan and the major European car markets, and rapidly become the second largest automotive market in the world. Only in the United States of America are more vehicles sold every year, and even this will change in...

Catalogue: Automotive 2008
Authors: Thorsten Amann, Klaus Paur
Companies: KANTAR TNS Malaysia, KPMG
March 3, 2008
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Citation

Amann and Paur (2008a, March 03). Automotive dealerships in China. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/automotive-dealerships-in-china


Research papers

Effectively managing the brand experience

The media landscape is constantly evolving and increasing in complexity: fragmentation of traditional media and growing influence of new media means that car manufacturers are paying more attention to non-traditional contact points such as events or...

Catalogue: Automotive 2008
Authors: Frederic Casellas, Pierre Gomy
Company: KANTAR TNS Malaysia
March 3, 2008
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Citation

Casellas and Gomy (2008a, March 03). Effectively managing the brand experience. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/effectively-managing-the-brand-experience


Research papers

Smelly business

This presentation is as much about the value of memory as the value of a smell.-Does the memory of coffee brewing really cause someone to write Folger's on their shopping list rather than Maxwell House?-Does the memory of the smell of fries cooking...

Catalogue: Fragrance 2007
Author: Nigel Hollis
Company: KANTAR TNS Malaysia
November 14, 2007
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Citation

Hollis, N. (2007a, November 14). Smelly business. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/smelly-business


Research papers

Arabian nights and the digital sheherazade

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world. In this digital age, communications barriers are coming down as many Arab women are breaking age old...

Catalogue: Qualitative 2007
Author: Tammy Jalboukh
Company: KANTAR TNS Malaysia
November 12, 2007
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Citation

Jalboukh, T. (2007a, November 12). Arabian nights and the digital sheherazade. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/arabian-nights-and-the-digital-sheherazade


Research papers

Six degrees of online quality

The discourse of this paper is that we can only achieve good quality (and therefore good business) through critique by taking a step back, looking at history and understanding why research and the web exist in the first place. We have to stop just...

Catalogue: Panel Research 2007
Authors: Mark Walton, Jon Briggs
Company: KANTAR TNS Malaysia
October 28, 2007
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Citation

Walton and Briggs (2007a, October 28). Six degrees of online quality. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/six-degrees-of-online-quality


Research papers

Racing past the barriers

With the help of path breaking innovative research, TVS, a leading two-wheeler company in India, moved beyond the conventional path of functional, technical and design superiority to build a deeper connection with the consumer through the brand. Set...

Catalogue: Congress 2007: Excellence
Authors: Poonam V. Kumar, Prasad Narsimhan
Company: KANTAR TNS Malaysia
September 19, 2007
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Citation

Kumar and Narsimhan (2007a, September 19). Racing past the barriers. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/racing-past-the-barriers


Research papers

Insight into action

This presentation explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.There is a need for brands to constantly innovate to keep in step with cultural change and the...

Catalogue: Congress 2007: Excellence
Authors: Karen Paterson, Catriona Ferris, Lyn McGregor
Companies: Unilever, KANTAR TNS Malaysia, Flamingo
September 19, 2007
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Citation

Paterson, Ferris and McGregor (2007a, September 19). Insight into action. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/insight-into-action


Research papers

Lifestyles of the ad averse

This paper explores the attitudes and media behavior of consumers who claim to dislike advertising and therefore avoid their exposure to marketers' messages.From the findings a framework is proposed for evaluating advertising which strategists can...

Catalogue: WM3 2007
Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco
Companies: KANTAR TNS Malaysia, Microsoft
June 3, 2007
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Citation

Bennett, Ross, Willerer and Uyenco (2007a, June 03). Lifestyles of the ad averse. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/lifestyles-of-the-ad-averse


Research papers

The long media tail

This paper maps out how the media and advertising world is evolving and growing a Long Media Tail.It refers to advertisers and how they are approaching media communications in this new world and outlines what questions they have when making...

Catalogue: WM3 2007
Author: Sue Elms
Company: KANTAR TNS Malaysia
June 3, 2007
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Citation

Elms, S. (2007a, June 03). The long media tail. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-long-media-tail