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Research papers

Quantifying creative contributions

This paper briefly reviews the historical development of advertising testing, with particular emphasis on those above-mentioned measures that have survived and which are of practical use in contemporary testing. A model-based multivariable pretesting...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Flemming Hansen
Company: KANTAR TNS Malaysia
September 1, 1997
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Citation

Hansen, F. (1997a, September 01). Quantifying creative contributions . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/quantifying-creative-contributions-


Research papers

New insights for retail range development in the toiletries market

This paper discusses an approach to retail range development and category management for the toiletries and cosmetics sector on a multi- country basis. The paper develops a retail structure model for a number of national markets. Having looked at the...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Mike Harris, Remi Vazeille
Company: KANTAR TNS Malaysia
June 15, 1997
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Citation

Harris and Vazeille (1997a, June 15). New insights for retail range development in the toiletries market. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/new-insights-for-retail-range-development-in-the-toiletries-market


Research papers

Diagnostic evaluation

As media markets across Europe become more complex with new and different media channels available, there is an increasing onus on research to assess the performance of an advertisement in a particular medium as well as providing an understanding of...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Hilary Gaines, Wendy Rolls
Company: KANTAR TNS Malaysia
June 15, 1997
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Citation

Gaines and Rolls (1997a, June 15). Diagnostic evaluation. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/diagnostic-evaluation


Research papers

The new face of marketing

Getting dose to customers, understanding and meeting their needs in terms of products, services and business relationships have been for many years the key corporate success factors. Of late much has changed, companies are now being forced to change...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: David Jamieson
Company: KANTAR TNS Malaysia
June 15, 1997
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Citation

Jamieson, D. (1997a, June 15). The new face of marketing. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-new-face-of-marketing


Research papers

Store loyalty, frequency of shopping and their determinants

With the increasing concern for customer satisfaction, loyalty has come increasingly into focus in marketing planning and marketing strategy. This also applies to retailing. However, as the present paper will show, in a retailing context, loyalty is...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Flemming Hansen, Foul K. Faarup, Antje Christensen
Company: KANTAR TNS Malaysia
June 15, 1997
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Citation

Hansen, Faarup and Christensen (1997a, June 15). Store loyalty, frequency of shopping and their determinants. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/store-loyalty-frequency-of-shopping-and-their-determinants


Research papers

Depression research in European society

In order to meet these needs the market research ed achievement of the following objectives: o estimate the prevalence of depression, diagnosed by a doctor or undiagnosed, in the community across the major European markets; o assess the impact of...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Janet Parker, David Owen
Company: KANTAR TNS Malaysia
June 15, 1997
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Citation

Parker and Owen (1997a, June 15). Depression research in European society. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/depression-research-in-european-society


Research papers

Developing new panel services for retailers

This paper describes how consumer panels in Great Britain have been developed in recent years to provide a wide range of services that are of specific relevance to grocery retailers. The paper will go on to describe in more detail three new services...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Author: Allan Breese
Company: KANTAR TNS Malaysia
February 1, 1997
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Citation

Breese, A. (1997a, February 01). Developing new panel services for retailers . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/developing-new-panel-services-for-retailers-


Research papers

Panel survey

The current paper describes the development of purchasing and income panel survey from a basic households’ economic information source to a complex, model-based test panel. Great importance has been attached to the advantages of a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Author: Jaano Inno
Company: KANTAR TNS Malaysia
February 1, 1997
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Citation

Inno, J. (1997a, February 01). Panel survey. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/panel-survey


Research papers

Keyboard and pen PC

CAPI is becoming a must to survive for organisations offering face-to- face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alternatives are common in market research: the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Niels J. Grommé
Company: KANTAR TNS Malaysia
January 1, 1997
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Citation

Grommé, N. J. (1997a, January 01). Keyboard and pen PC . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/keyboard-and-pen-pc-