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Research papers

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer’s appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018
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Citation

Jans, D. (2018a, November 11). Innovative marketing technologies. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/innovative-marketing-technologies-9467


Research papers

The BBC Olympic flame

The London Olympic Games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. Social media now plays a prominent role in TV, and is key for brands, active in social media arenas, to understand how...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Andy Morris, Angharad Houlden, Anita Penn
Company: YouGov
November 6, 2012
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Citation

Brilot, Morris, Houlden and Penn (2012a, November 06). The BBC Olympic flame. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-bbc-olympic-flame