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Bose and Khanna (1996a, September 01). The little emperor . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/the-little-emperor--4835
Omar and Halve (1996a, March 01). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness