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Videos

How design thinking allows market research to take the lead and become an innovation powerhouse

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...

Catalogue: Insights Festival 2020
Authors: Alex Wilman, Nicholas JianHao Lee
Companies: Northstar Research, FigureFigure Studios
September 16, 2020
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Citation

Wilman and Lee (2020a, September 16). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse


Research papers

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover's research objective. As a consumer-focused organization, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means of...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
September 5, 2017
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Citation

Price, Tralman and Livingston (2017a, September 05). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom