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Research papers

Deep-dive research

The paper highlights the original methods of Deep Dive Research developed by BISAM (Center of sociological and marketing research) for the Coca-Cola Company in Kazakhstan. The research - based on a complex implementation of qualitative methods as...

Catalogue: Congress 2006: Foresight
Authors: Karlygash Rakhimova, Leonid Gurevich
Companies: BISAM Central Asia, The Coca-Cola Company
September 17, 2006
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Citation

Rakhimova and Gurevich (2006a, September 17). Deep-dive research. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/deep-dive-research