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Research papers

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
Companies: Kellogg Company (Kellanova), MDI
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved November 19, 2025, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation


Research papers

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
Companies: URC, MDI
November 22, 2023
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Citation

Fergusson and Reyes (2023a, November 22). In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before. ANA - ESOMAR. Retrieved November 19, 2025, from


https://ana.esomar.org/documents/in-the-moment-mobile-research-informing-marketing-strategy-like-research-never-has-before


Research papers

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026
Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen
Companies: MDI, Kellogg Company (Kellanova)
January 1, 1970
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Citation

Khan, Buchanan, Patel, Findlay and Cornelissen (1970a, January 01). Tracking What Matters. ANA - ESOMAR. Retrieved November 19, 2025, from


https://ana.esomar.org/documents/tracking-what-matters