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Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Ian Ash, Marc Bertrand
Companies: Dig Insights, Molson Coors
November 10, 2019
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Citation

Ash and Bertrand (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved June 20, 2024, from


https://ana.esomar.org/documents/molson-coors-measuring-innovation-10843


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Citation

Mall, J. (2018a, November 11). Data science mirrors psychology in surprising ways. ANA - ESOMAR. Retrieved June 20, 2024, from


https://ana.esomar.org/documents/data-science-mirrors-psychology-in-surprising-ways