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Wettig, H. (1986a, June 15). Brand image and global corporate identity. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/brand-image-and-global-corporate-identity
Wettig, H. (1986a, June 15). Brand image and global corporate identity (German). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/brand-image-and-global-corporate-identity-german-
Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines (German). ANA - ESOMAR. Retrieved September 23, 2024, from
Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines