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Research papers

Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?

Before travel started to return to pre-COVID-19 pandemic levels, a business challenge presenting a remarkable opportunity for Pernod Ricard Global Travel Retail (PR GTR) emerged: in a post-pandemic world, how can we be pioneers and cement leadership...

Catalogue: Asia Pacific 2024
Authors: Tim Austen, Ben Liang, Chris Wallbridge
Companies: Pernod Ricard, Chris Wallbridge Consulting
November 19, 2024
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Citation

Austen, Liang and Wallbridge (2024a, November 19). Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/pernod-ricard-global-travel-retail-and-the-2-billion-dollar-question-how-to-win-in-luxury-