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Research papers

Discovering new actionable insights with AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool that uses AI to mine past data and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
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Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai