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Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019
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Citation

Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


Research papers

See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”

This paper focuses on the improvements introduced in 2007/08 based on the new technologies such as the a-gps technology for fieldwork and the ooH product analyzer software for complete media planning and buying process.

Catalogue: WM3 2009: Change Is In The Air...
Author: Daniel Cuende
Company: Cuende Infometrics
May 7, 2009
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Citation

Cuende, D. (2009a, May 07). See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/see-you-at-long-18-3-0-e-lat-59-19-30-n-