Abstract:
This paper focuses on the improvements introduced in 2007/08 based on the new technologies such as the a-gps technology for fieldwork and the ooH product analyzer software for complete media planning and buying process.
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Reach, medienreichweite, cobertura or couverture?
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Loohcal media, gloohbal measurement
Catalogue: Latin America 2019
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April 7, 2019
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More than just a survey
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June 3, 2007
