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Research papers

The interface between medical and market research

Not more than three decades ago it would have been arduous to describe the role of the Medical Department in the Pharmaceutical Industry. Frequently confined to esoteric tasks and committed to distilling any medical information which could have...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: A. Dubourg
Company: Abbott
March 1, 1977
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Citation

Dubourg, A. (1977a, March 01). The interface between medical and market research. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/the-interface-between-medical-and-market-research