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Research papers

Market research and the decision maker

In the course of preparing a paper that would do justice to the chosen title, one becomes conscious of how broad and relatively unexplored the subject is. The issue of how to get market research used by decision makers has not been a popular topic...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: John Palmer
September 1, 1974
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Citation

Palmer, J. (1974a, September 01). Market research and the decision maker. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/market-research-and-the-decision-maker