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Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/readership-research-for-local-free-sheets
Sharma and Shunglu (1995a, November 01). The halo effect. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/the-halo-effect
Smith, A. (1995a, November 01). The implications for publishers of recent research into effective frequency. ANA - ESOMAR. Retrieved May 28, 2024, from
Blackston, M. (1995a, September 01). Can advertising pre-tests predict the longevity of advertising effects?. ANA - ESOMAR. Retrieved May 28, 2024, from
Neely, M. (1995a, July 01). A single source success. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/a-single-source-success
Oglesby, S. (1995a, July 01). Spot-check. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/spot-check
Müller-Veeh, D. (1995a, July 01). Radio research in Germany. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/radio-research-in-germany
Dalen and Fuglevik (1995a, July 01). A case history. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/a-case-history
O'Donoghue, A. (1995a, July 01). One day aided recall, or a few days without aids. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/one-day-aided-recall-or-a-few-days-without-aids