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den Boon, A. K. (1994a, May 01). The reliability of television audience ratings. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/the-reliability-of-television-audience-ratings
Neumann, T. (1994a, January 01). Who is watching?. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/who-is-watching-
Aboul-Fath, M. (1994a, January 01). Copy research... who needs it?. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/copy-research-who-needs-it-
Rutherford, Wise and Khoury (1994a, January 01). Research tools for business strategies. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/research-tools-for-business-strategies
Schmies and Wildner (1993a, June 15). Advertising quality and market share. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/advertising-quality-and-market-share
Reigber, D. (1993a, June 15). Aspects of postmodern reading public. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/aspects-of-postmodern-reading-public
Rice and Davis (1993a, June 15). The Canadian media directors' television council commercial awareness model. ANA - ESOMAR. Retrieved June 16, 2024, from
Papadopoulos and Sphiktos (1993a, June 15). Retail audit panels, international brands and advertsing expenditure in Hungary. ANA - ESOMAR. Retrieved June 16, 2024, from
Vaccarini and Amuchastegui (1992a, September 01). The systemic approach to publicity evaluation (Spanish). ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation-spanish-