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Watters and Wright (1994a, June 15). Why has branding failed in the U.K. insurance industry?. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-
Klitvad, E. (1994a, June 15). Re-engineered research program for print advertising on the B-T-B market. ANA - ESOMAR. Retrieved September 22, 2024, from
Volat and Goodwin (1994a, June 01). Traditional medical journal ad testing considerations for the Japanese market. ANA - ESOMAR. Retrieved September 22, 2024, from
Danaher and Beed (1994a, May 01). Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings. ANA - ESOMAR. Retrieved September 22, 2024, from
Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/advertiser-feedback
Jonas and Wilcox (1994a, May 01). Harmonization of television ratings. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/harmonization-of-television-ratings
Hulks and Santini (1994a, May 01). What kind of audience research will be required in future?. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/what-kind-of-audience-research-will-be-required-in-future-
Nair and Foley (1994a, May 01). Assembling the fragments. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/assembling-the-fragments
Du Plessis, E. (1994a, May 01). Understanding and using likeability. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/understanding-and-using-likeability